6 Things I Learned From Kylie Jenner : Building a 21st Century Business

Kylie Jenner is on the August 2018 cover of Forbes magazine. She is just 20 years old. She is worth an estimated $900m. She started her business 3 years ago. Forbes project that in the coming year, she will be the youngest self-made US Billionaire.

Scratch that, if her fans have anything to say about this, she will be a billionaire in a couple of months – for they are raising $100m to get her to that target. If that isn’t brand loyalty, I don’t know what is.

Quick note: majority of what I learned came from not watching ‘Keeping Up With the Kardashians’, but reading BBC, Forbes etc articles on Kylie Jenner.

But first, who is Kylie Jenner?

Now about all I learned…

Kylie said in 2015 that she was insecure about her thin lips, and started to get Derma fillers for plumper lips. It is interesting to note that when she decided to start a business, her first product was a $29 ‘Lip Kit’. Obviously, she was intimately aware of the challenges women with lips like hers were experiencing and had a great idea for a solution.

 

LESSON ONE: Engage in a business or industry you are knowledgeable about.

I see many people start businesses because Ms X, Mr Y, and Ms Z are successful in an industry. But they know nothing about said industry… at all. And wonder why after 6 months they cannot sustain their momentum.

 

 

LESSON TWO: Engage in a business or industry you are passionate about.

Darren Hardy was so apt when he described the entrepreneur’s life as a rollercoaster. As with every rollercoaster, there are plummeting dips, thrilling curves, and exhilarating climbs. All of these can result is a cacophony of emotions that will leave even the most tenacious reeling. The only way to ensure you stay focused is to play to your passion. If you do what you are passionate about, the chances of you quitting mid stride is somewhat reduced.

 

LESSON THREE:  Offer solutions not just products

Kylie is a confessed ‘makeup-holic’; so what she offered prospective clients was solutions to the makeup woes she was intimately conversant with. From a non-invasive solution for thin lips, to sustainable (green) ingredients to myriad of options etc. She offered both tacit and explicit value. The key word for me is VALUE.

I have to own that even in my own business (a consulting service), conceptualizing and marketing my unique (never one size fits all) solutions for discrete clients is somewhat tough. But it is also thrilling. This what builds the bond of trust between you and your clients.

People buy from brands and individuals they trust!

 

Lessons 4, 5 & 6 will be published next week.

 

Meanwhile, would you like to learn more hands on strategy on connecting with your clients online?

Do you want to become social media savvy and GROW your business, your network, your brand and your reach?

Then this Masterclass was created for YOU!

 

The objective of this Masterclass is to:

• Demystify social media marketing
• Create your own native social media marketing strategy
• Learn about tools that will make you dominate your space
• Learn how to get great results (ROI) with a small budget.

This masterclass… it’s serious, it’s fun, and it’s disruptive!

Join us…

Click this link to register 

[/spb_text_block]